To provide the time needed to focus on the creative strategy, the team first automated the bidding and targeting for the campaign. This strategy drove a 580% increase in CTR compared to their previous, non-HTML5, non-dynamic campaign, and the team's dynamic creative build time dropped from 3 days to 10 minutes.ĬyberAgent, a media agency based in Japan, also used Google Web Designer for a recent dynamic remarketing campaign. Kaymu, one of the largest online retail marketplaces for emerging markets, used Google Web Designer to build an HTML5 dynamic remarketing campaign and show relevant products to shoppers. We've already seen some teams find success with the new dynamic workflow.
You can now easily choose which data signals/feed attributes to connect to each dynamic element, pulling directly from the dynamic profile you've set up in DoubleClick Studio.
To make it easier for you to build relevant and engaging cross-screen creative, we're excited to announce the launch of simplified workflows in Google Web Designer that make it even easier to build dynamic creative in HTML5. Streamlining production of dynamic creative in Google Web Designer But with consumers' increased usage of mobile devices, you need to build your dynamic creative in HTML5, and this confluence of technologies can lead to complexity.
Dynamic creative strategies are key to getting the most relevant messages and products in front of these shoppers. As the holiday season gets underway, you're likely focused on reaching holiday shoppers as they browse for gifts for their family and friends.
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